July 8, 2010

NEW Old Spice Commercial - "Questions"



I just love these commercial. The ad is targeted towards men AND women. It's a men's product afterall, and yet by having an attractive man, whom men want to be and women want to be with, speaking to the women as if to say "hey girls, if a man is wearing this product he'll talk to you too...and look, he'll be awesome like me!" and of course every man wants to be that guy to get a girl...obviously he has no trouble with the ladies. Brilliant psychological ploy. AXE body products has a similar tactic to have girls influenced by using them to suggest they'll like the men better becaus e the man will be better. But these commercials are witty while those only have a superficial, erotic, blunt approach to the message.

The other two commercials that aired during the Super Bowl are below.







No comments:

Post a Comment