Discovery Channel - The World Is Just Awesome 1 & 2 (official)

This was the first Network all inclusive commercial I saw, and as an AVID Discovery Channel watcher I damn near cried at it's beauty. Unlike the Bravo one Discovery Channel has soo much actual substance and depth that part of the group thats being included, as a major character on the Network, is the Earth! And look at this, it's a form of viral marketing as well as a sequenced set of commercials. Check out what The Discovery Channel has posted on their youtube page with these commercials:

To all fans of the whole world and all its sights and sounds,

People around the world have been creating their own versions of our 'Boom De Ah Dah' commercial and uploading them to YouTube. We love them so much that we want to call out to ALL of our talented friends out there and ask you to show us YOUR version of the song! Simply upload your video to your YouTube page and then send us the link to your song.

We will be posting the best and most creative submissions on our Discovery.com website, adding them to "The 'Boom De Ah Dah' Phenomenon" playlist and also featuring them on our Facebook and Myspace pages!

See, these commercials won awards! Beautiful Discovery Channel, simply beautiful...^_^


Oh, and BTW, notice how the first commercial starts with the two guys looking at the world and being over-filled with emotion...so much that they "just want to break out into song?" Yes. I say yes to that sort of thinking, because sometimes music is the only way to express true feelings!!! So yes, I have a hard-on for musical commercials...so sue me.


See rules on how to enter your own commercial below:

We want YOU to create your own video!
1) Download the music at the link above
2) Create your own video at home
3) Upload it as a video response to this video
4) We'll add it to our official playlist and share it with the world!

Let's see what you've got!

Featured in the video are familiar stars of Discovery Channels hit series singing along in very familiar surroundings including Captains Sig Hansen, Phil Harris, Johnathan and Andy Hillstrand and Keith Colburn of DEADLIEST CATCH hauling off crab pots; DIRTY JOBS host Mike Rowe busting throw muck and dirt; MYTHBUSTERS Adam Savage and Jamie Hyneman mischievously experimenting at M5; STORM 

CHASERS Reed Timmer racing toward the eye of a tornado; Ben Bailey host of the Emmy® award-winning CASH CAB cruising Times Square; SURIVORMANs Les Stroud wading waist deep in swamp waters; and extreme sports fisherman MAN VS FISHs Matt Watson diving on top of a marlin.

In addition to Discovery Channel talent, the new spot includes personalities and places that illustrate the wonders of the world including sixteen year old Zac Sunderland, the youngest person to circumnavigate the world; Dean Kamen, the inventor of the Segway®; the Transformers and Europes massive Hadron Collider, the largest and highest energy particle accelerator. In addition to newsmakers and noteworthy places, the fourth graders of Miami Elementary School in Clinton Township, Michigan make an appearance with their own homegrown version of Boom de Yada.

The original spot, The World is Just Awesome, (http://www.youtube.com/watch?v=at_f98qOGY0) premiered in March 2008 and went on to pick up several prestigious industry awards including a Promax, Clio, One Show, International Andy and an Art and Technique of the American Commercial (AICP) Award for musical arrangement.